Your 1st 1000 Downloads

Your 1st 1000 Downloads

Congratulations!

You’ve successfully built your first mobile application.

After long months of testing, coding, trial, and error, it’s finally complete.

Now what?

You need users to start downloading your app.

Unfortunately, apps don’t always promote themselves.

You’ll need to come up with a launch strategy.

So if you just released your app and came to the realization that nobody is downloading it, don’t worry – all hope isn’t lost.

I can show you some powerful strategies to boost mobile app downloads.

Here are some of the most popular apps available on the market today.

most popular apps

Don’t get me wrong.

I’m not saying you need to try and compete with Facebook or YouTube to have a successful promotion strategy.

The graph can just give you an idea of which kinds of apps people like to download the most.

It’s never a bad idea to model your approach after companies with proven success stories and track records.

There is lots of misleading information out there on the Internet.

I’ve seen so many “helpful guides” on this same topic that don’t provide any actual techniques.

It’s just a bunch of generic suggestions.

As an industry expert, I’ll show you proven methods and data to back it all up.

If your new app is struggling, here are the best ways to get REAL downloads – fast.

First, figure out exactly why you even want build an app

Let’s backtrack for a second here.

Not everyone has already completed the app building process.

Some of you are still coming up with ideas and designs.

Why are you building an app?

Here are some potential scenarios.

  • Because it’s cool
  • You need an app to make your business more efficient
  • It’s a new way to monetize your business
  • You’re trying to build the next unicorn (like Tinder, Instagram, Snapchat, etc.)

Except for the first bullet point, the rest of these scenarios are valid reasons.

OK – so “being cool” may be your initial motivation for wanting to get involved in the mobile application industry, but it’s not enough to get started.

If you need some inspiration to get the ball rolling, take a look at which kinds of apps people spend the most time using.

app category

This is useful information to those of you who want to build the next unicorn as well.

The top categories that encompass the most time spent on mobile apps are:

  1. Social networks
  2. Music
  3. Multimedia

There may be a lot of big name competition in this space, but it could be a home run if you’re successful.

If you already have an existing business, mobile applications can be a great way to improve your current concept.

You can also incorporate a monetization strategy into your app.

What’s monetization?

It’s a process that converts existing traffic to revenue.

Websites do this by implementing advertising strategies such as:

  • Pay per click (PPC)
  • Cost per impression (CPI/CPM)
  • Banner advertisements
  • Affiliate programs
  • Data monetization

You can apply some of these concepts to your app as well.

But let’s take a look at some of the most successful driving forces for in-app revenue.

in app revenue

Take this into consideration when you’re determining why you want to build an app.

Regardless of your reason, you need to get this straightened out before you start worrying about downloads.

Once that’s done, you can proceed with your launch strategy.

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