Your 1st 1000 Downloads

Your 1st 1000 Downloads

in app purchases

Here’s how TypeShift promotes those upgrade options.

For $1.99 users can get started with 180 primo puzzles.

Apple encourages developers to include in-app purchases in their design.

If you’re not sure how to do this, take a look at this guide for setting up in-app purchases on BuildFire’s control panel.

It’s really easy to do, so don’t exclude it from your app.

Apple allows you to promote up to 20 total items on your in-app purchases page of the description.

Ratings are important as well.

First off, users may be discouraged from downloading your app if it’s got negative reviews.

But furthermore, the Apple App Store algorithm factors these ratings and reviews into your search ranking.

Your app must create a positive experience for the user.

Once they have time to get used to your platform, send them a notification asking for a review.

Take the user feedback into consideration whenever you’re updating your app.

Understanding the basic concepts behind Apple’s algorithm will make it easier for users to find you in the App Store.

Ultimately, this will help you get more downloads.

Figure out exactly what it takes to get to 1000 downloads(or whatever target you are aiming for)

So how many downloads do you want?

Sure, 1,000 would be great. But 10,000 is better.

You can use the concept of quant-based marketing to predict this execution.

Here’s how it works.

Think backward.

Don’t look at it as an uphill climb from zero.

Instead, start with the number of downloads you’re aiming for and work in reverse.

So the first step of this process involves coming up with your goal.

Just makes sure it’s legitimate and realistic. Set a reasonable time frame.

Think about your target market as well.

app hours age

What audience are you going to focus your launch strategy around?

Based on this data, people between the ages of 18 and 24 are the only group that spends over 3 hours a day using mobile digital media.

Users aged 25 to 34 have the second highest daily usage.

With that in mind, it’s a smart idea to target these groups.

What’s your customer acquisition strategy?

Here are some suggestions you may want to consider.

  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Social media marketing (Facebook, Twitter, etc.)
  • Public relations
  • Content marketing
  • Influencer marketing
  • Direct sales
  • Blogs

It’s totally acceptable to choose more than one of these options.

In fact, I highly recommend that you use a combination of these methods.

Don’t put all your eggs in one basket.

Diversifying your launch strategy through different marketing channels will increase the chances of getting more downloads.

That’s exactly what we want to accomplish.

Continue reading, and I’ll give you some more details about the strategies that have high success rates.

Get influencers and big blogs to mention your app (even with no money)

If you’ve maxed out your budget during the development stages of this app, you might be worried about finding the funds for advertising.

Fortunately, you can try and get big blogs and other influencers to pitch your app without giving them any money.

But before you can do that, you need to look for the most relevant results.

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