Your 1st 1000 Downloads

Your 1st 1000 Downloads

Use a website like Buzzmo.

buzzmo

Their platform can help you search for the top blogs that are related to your app.

Earlier we talked about the importance of finding the right primary category for your app on the Apple App Store.

Search for that same category on Buzzmo and see what kind of results you get.

For example, let’s say your app is in the health and fitness category.

If you search for “health blogs” the results will look like this.

buzzmo2

This is a great place to start.

You’ve got the top 2 most shared links in the last year about this topic.

Play around with the filters to narrow the results.

You can sort this data by the shared source (LinkedIn, Facebook, Twitter, Pinterest) or by date.

Now you’ve got to reach out to these sources directly.

Don’t be intimidated.

Sure, they’re going to be helping you out if they feature your app on their blog, but you’re doing them a favor as well.

These sites are always looking to provide their readers with fresh information about the industry.

That’s what keeps people coming back.

So send an email.

Email is the preferred method of communication for 81% of writers.

Keep it short and be direct.

Here’s some information you should include in the message:

  • You’re full name
  • The name of your company
  • The name of your app (if it’s different than your company’s name)
  • A link to your website
  • Short description of the app’s functionality
  • Why you’re better than competitors in this space
  • The status of your app (have you launched yet?)

Contact as many relative blogs and influencers as possible.

You don’t have to offer any money or incentive other than the relevancy to the category they cover.

Don’t be discouraged if not everyone jumps on board.

But keep sending out these messages, and I’m sure you’ll get featured in several legitimate publications.

It’s a great source for downloads.

The blog readers will take the advice of the authors if they faithfully read and trust the websites.

Run pay per install campaigns

If you’re willing to spend some money, you may want to consider a pay per install strategy.

The publisher gets charged based on the number of downloads for the app.

This strategy increases your exposure in the App Store, which can lead to more downloads.

Here’s the average CPI based on your country.

cpi country

Let’s break this information down a little bit further.

We’ll focus on the United States.

For our purposes, we only want to look at the Apple App Store.

Here’s what it looks like.

looks like

This may not be the most cost-efficient way to get downloads, but it could be one of the most effective.

So run the numbers and see if this customer acquisition cost can still be profitable for your app.

If you combine this method with other strategies, like contacting influencers and big blogs, your marketing budget can still be reasonable.

Here are some places to look at as a promotional channels for your pay per install strategy.

Check out some of these platforms and see which ones you think would be the most beneficial for your company.

Keep your target audience in mind when you’re choosing an advertisement platform.

Use email marketing tactics

Not all mobile applications are for a completely new business.

As we discussed earlier, you may be building an app to monetize your business or make it more efficient.

Take advantage of your existing resources.

You don’t have to start from scratch.

If your business has a current customer base, contact these people.

Send them an email about your new app and let them know how it will improve their customer experience.

Here’s a great example of this approach from Walgreens.

walgreens

So come up with an effective email campaign and reach out to your current list of subscribers.

Since these people are already familiar with you and your company, they will be more apt to download your mobile application.

That’s especially true if you give them an incentive and it enhances the user experience.

SMS marketing

Instead of just sending an email, try sending a text message to your customers as well.

If you have their phone numbers in an existing database, you can send them information if they’re signed up to receive alerts.

Include a promotion in the text message.

“Receive 20% off your next purchase if you download our app.”

Something to that effect should do the trick.

Find an SMS marketing company like Slicktext to get started.

slicktext

Platforms like this make it super easy to contact your customers via mass messaging.

It’s an effective way to get more downloads.

Conclusion

Now that you’ve built your first mobile application, it’s time to start getting people to download it.

Unfortunately, this won’t happen if you just sit back, launch the app, and do nothing.

You’ll need to come up with an effective launch strategy.

You should keep this strategy in mind from day one when you’re figuring out why you want to build an app in the first place.

Whether you want to be the next big hit like Instagram, or you’re trying to monetize your current business, you’ve got to get downloads in order to be successful.

Make sure you put lots of emphasis on the Apple App Store algorithm when you’re trying to get downloads.

apple downloads

The graphic shows how many billions of downloads happen on Apple’s App Store each month.

That number continues to grow, so there’s a huge opportunity for you here.

Focus on:

  • The name of your app
  • Subtitle
  • Description
  • Primary category
  • Reviews
  • In-app purchases

Use the quant-based marketing strategy to come up with a plan.

Start with your goal.

How many downloads are you trying to get?

What’s the time frame you’re going to get these downloads in?

Who is your target audience?

Once you answer these questions, you can proceed with your marketing strategies.

If you’re on a tight budget, reach out to big blogs and other influencers.

Contact them directly and ask if they will feature your app in a blog.

You can also run a pay per install campaign on various platforms.

If you’re an existing business with a database of customer email addresses and phone numbers, take advantage of these resources.

Use email marketing and SMS marketing techniques to promote your app and get more downloads.

If you follow these tactics, you’ll be on your way to 1,000 or even 10,000 real downloads in no time at all.

What kind of in-app purchases will you offer to increase your ranking based on the Apple App Store algorithm?

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