The numbers don’t lie.
According to Smart Insights, Americans spend 71% of their digital time on mobile devices and almost three hours a day on them.
I could give you a list of numbers to back up the point I’m going to make, but if you work in a church, you probably already see church and technology intersecting all over the place.
You see it on Sunday mornings when your church attendees pull out the Bible app on their phone. You hear it when you walk by a Sunday school class and a student is being asked to put their phone away. You see kids (and some adults) swing by your church to make a quick PokeStop, if you are one of the many lucky churches to have been made a location.
The fact is, your church attendees are already heavily dependent on their mobile devices to stay connected to their most valuable information and entertainment. The question is, don’t you want your church to be just as valued as what keeps them glued to their devices?
Here are some reasons your church should consider a custom church mobile app (and yes, they are affordable, even for small church budgets):
1. Communicate to your target audience more effectively
Email, Facebook, mailings, handouts, etc. All of these are great forms of communication, but all are so easily missed or ignored altogether. Much of the news you try to deliver on these mediums never captures the short attention span of your church. You could be reaching them on a much more effective platform: their devices.
The smartphone home/lock screen is (in this former youth pastor’s opinion) the most powerful and valuable real estate in communication today. It’s simple to get your message on those screens with push notifications that come with any good custom app platform.
You can also target specific ministries in your church with subscriptions. At my last church, we created a subscription for youth, children, and adults, for example. If you want to stay up to date on anything regarding those ministries, you’ll receive push notifications about them. You just can’t get that kind of specificity on any other platform.