Your 1st 1000 Downloads

Congratulations!

You’ve successfully built your first mobile application.

After long months of testing, coding, trial, and error, it’s finally complete.

Now what?

You need users to start downloading your app.

Unfortunately, apps don’t always promote themselves.

You’ll need to come up with a launch strategy.

So if you just released your app and came to the realization that nobody is downloading it, don’t worry – all hope isn’t lost.

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6 Reasons your church needs an app

The numbers don’t lie.

According to Smart Insights, Americans spend 71% of their digital time on mobile devices and almost three hours a day on them.

I could give you a list of numbers to back up the point I’m going to make, but if you work in a church, you probably already see church and technology intersecting all over the place.

You see it on Sunday mornings when your church attendees pull out the Bible app on their phone. You hear it when you walk by a Sunday school class and a student is being asked to put their phone away. You see kids (and some adults) swing by your church to make a quick PokeStop, if you are one of the many lucky churches to have been made a location.

The fact is, your church attendees are already heavily dependent on their mobile devices to stay connected to their most valuable information and entertainment. The question is, don’t you want your church to be just as valued as what keeps them glued to their devices?

Here are some reasons your church should consider a custom church mobile app (and yes, they are affordable, even for small church budgets):

1. Communicate to your target audience more effectively

Email, Facebook, mailings, handouts, etc. All of these are great forms of communication, but all are so easily missed or ignored altogether. Much of the news you try to deliver on these mediums never captures the short attention span of your church. You could be reaching them on a much more effective platform: their devices.

The smartphone home/lock screen is (in this former youth pastor’s opinion) the most powerful and valuable real estate in communication today. It’s simple to get your message on those screens with push notifications that come with any good custom app platform.

You can also target specific ministries in your church with subscriptions. At my last church, we created a subscription for youth, children, and adults, for example. If you want to stay up to date on anything regarding those ministries, you’ll receive push notifications about them. You just can’t get that kind of specificity on any other platform.

App Return on Investment

As a business owner, it’s essential that you’re always making strides to take your company to the next level.

I can relate.

You wake up in the middle and think to yourself, “how can I make improvements?”

Whether it’s been on your mind for a while, or the thought just popped into your head recently, I’m assuming that you’re contemplating a mobile application – and that’s what brought you here.

Well, you’ve come to the right place.

As an expert in this industry who has experience building successful apps, I can help you make an informed decision.

Follow the trends.

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Android vs. iOS Users: How Do They Behave Differently?

Smartphones are becoming small extensions of us and send messages about who we are to those around us.

Our phones are now an integral part of our lives and we’re more mobile than ever. One of the most recent US Mobile App Reports from comScore indicates that:

  • We now spend 50% of our digital media time in smartphone apps
  • Time spent in mobile apps absolutely dominates over mobile web
  • We most often only access 20 or fewer apps in a month, but we position them on our screens in a way that makes them easily accessible

And what’s even more interesting is the fact that our choice of smartphone and mobile platform can speak volumes about our behavior, habits, and even personality.

This post will help you understand the different context your app may face between iOS and Android users. It will also show you why you may want to measure your app’s success differently because of this.

Let’s go!

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